A man who stops marketing many |to avoid wasting"> to save lots of many lots of lots of money is kind of a person who stops a clock to save time” — Ford 

This one quote and thus the person behind it's enough to make you, as a business owner, realize truth value of selling .


Still unclear?

There are two parts to a business.

The first is that the offering — product, service, etc. and thus the second — customers!

But, here’s a fundamental question.

How do i think you'd REACH to your customers to sell your product? How will your customers KNOW WHAT YOU SELL and WHY IT SOLVES THEIR NEEDS, including buy it AT the first PLACE.

That’s exactly where marketing comes in. It’s THE BRIDGE between YOU and thus the MARKET. That’s why it’s MARKET-ing!

If you think that that these COVID-19 times make the above statement non-applicable to your business because of dwindling revenues, allow us to AFFIRM — albeit you earn a dollar today, save 50 cents for marketing. YES, more TODAY and POST COVID-19 PHASE than it EVER WAS.

NO, this isn’t coming from a workplace perspective. this is often often from a BUSINESS that has always believed in delivering honest, true value to its clients, telling the truth to a fellow BUSINESS!

Interested to know why and how? Dive in!
Source: cheezburger.com

Why Digital Marketing?

The advertising industry could also be a world of its own which we all understand that, marketing costs need to be optimized within the present situation so as that maximum value is obtained at minimal budgets.

Agreed again, you can’t do everything.

So, what’re the safest because of optimizing marketing to urge high ROI?

Yes, Digital Marketing. There’s no better because of receive greater results at optimized costs than marketing on online platforms.

That was the essential part. Here’s the more opportunistic one.

“Necessity is the mother of innovation”!

True, all the foremost important transformations in human history were born out necessarily. Reversing the coin, humanity is simply too lazy to vary unless nature kicks them within the bu**!

Same for digital transformation!

Digital economies and online transformation could also be a buzzword ever since computing revolutionized the world. Markets, consumers, no matter location have explosively embraced these technologies into almost everything they're doing and use today.

However, the change has been gradual from the business aspect of things. Though consumers can’t walk a step without digital today, industries are painfully slow to adapt to the transformation. This resulted during an enormous FAT GAP and eventually, COVID-19 happened.

There are always two sides to a coin. the continued pandemic has taught everyone a very valuable lesson —

The digital economy would be THE economy going forward. It’s the only because of develop the subsequent generation of an economy that’s resilient and safeguarded from natural disasters.

This is not just we talking.

· according to some studies, 94 percent of the FORTUNE 1000 businesses are already facing disruption because of COVID-19 and business resilience is that the way forward. (NO DOUBT, DIGITAL is that the ANSWER)

· according to comscore.com, visits to websites and apps increased by 61% in 2020 compared to last year

· according to a blog published on LinkedIn by the famed internationally renowned author Bernard Marr and one of top 5 global business influencers by LinkedIn, people who would be able to use technology and means transformation would be those before the competition

Rounding off, hence, when it involves marketing, the answer is crystal clear again — DIGITAL MARKETING.

Yes, another thing, digital marketing is typically the very first and initiative to 360-degree digital transformation. Why? Because it touches clients!

This begs a problem. HOW WOULD DIGITAL MARKETING appear as if AFTER COVID-19 Phase? And, as a business owner, which segments of digital marketing you would like to take a position IN?
Source: makeameme.org

1: Build a Deeply Impacting Digital Asset NOW

The first and foremost step to consolidate your digital marketing activities is to possess a fantastic digital asset that’s eye-popping and interesting for your end-users.

A major chunk of companies feels that having pages on social media would suffice. Sadly, it doesn’t. A sound landing page and website builds and authority both for the masses and thus the teeny-tiny ‘logic above all’ codes that run Google’s search engine!

Two instances to make it all clear!

Suppose you receive a suggestion mail from goodies@gmail.com and another from hello@goodies.com. Which one would you likely to trust more — the latter right? Same for your audience! BETTER, your website name flashes immediately with the mail id.

Again, a full-fledged web asset means it is often the center of all of your digital activities (backlinking, social media traffic, mailers, campaigns, SEO) which may increase your brand’s web rankings and enable the audience to travel to the situation more.

MORE PEOPLE KNOW YOUR BRAND ONLINE, MORE PEOPLE commit it to memory, AND HENCE BUY FROM YOU!

Otherwise, you simply have a page a bit like the various millions out there with simply no differentiation!

Guess, what, stats say that on the typical, people are spending 1–2 hours more online during this phase than normal scenarios. this is often the only time to make the asset and start popularizing the same so that it can get business-enough traction by the time this situation stabilizes.